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Catering to Various Generations - South China Morning Post features interview with Gigi Liu, Corporate Director - Marketing and Communications at The Executive Centre

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The South China Morning Post, the leading English newspaper in Hong Kong, recently interviewed Gigi Liu, Corporate Director - Marketing and Communications at The Executive Centre, on the changing attitudes and expectations towards office requirements which need to be taken into account by Serviced Office providers.

A recent study by Millennial Branding and Randstad US, which polled 1,000 young people from both Gen Y and Gen Z from 10 nations, discovered that both Gen Y and Gen Z preferred corporate office surroundings and co-working space is favoured second. Location was considered more important by Gen Y where personalisation of their office space was more important to Gen Z. The fact that these younger generations gradually becoming the labour force will propel serviced office providers to adapt.

The Executive Centre has been hiring interns from the Gen Z for the last eight years and has seen first-hand the change which is set to provide great opportunities as well as challenges for the serviced office sector.

Gigi Liu, Corporate Director - Marketing and Communications at The Executive Centre commented, “The Executive Centre continually invests in its IT and telecommunication systems, as well as mobile applications allowing Gen Y and Gen Z entrepreneurs to be increasingly mobile, within the corporate environment. Collaborative networking spaces and business lounges are specially designed catering to sociable Gen Y and Gen Z, who thrive on interaction and value work-life balance.”

About The Executive Centre

The Executive Centre is the leading premium serviced office provider in Asia Pacific with over 80 centres in 21 cities. Founded in 1994, it operates in Hong Kong, Beijing, Chengdu, Shanghai, Tianjin, Shenzhen, Guangzhou, Macau, Taipei, Tokyo, Seoul, Singapore, Jakarta, Bangalore, Chennai,Pune, Mumbai, Gurgaon, Brisbane, Perth and Sydney. The Executive Centre provides serviced offices, virtual office representation services, meeting and conference facilities, and business concierge services to multinational corporations, small and medium enterprises, and start-ups locally, regionally and internationally. Please visit our Web site at www.executivecentre.com.hk

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